Curriculum
- 8 Sections
- 57 Lessons
- 20 Hours
Expand all sectionsCollapse all sections
- Module 1 Basics of Facebook9
- Module 2 Understanding Campaign Structure and Objectives8
- Module 3 Ads Dissection11
- 3.0Ad Copy Building Blocks
- 3.1Parts of Good Ad Copy (Hook, Story, and Offer)
- 3.2Cold Audience Ad Copy Frameworks (AIDA, PAS, HSO)
- 3.3Warm Audience Ad Copy
- 3.4Hot Audience Ad Copy
- 3.5Essential Tools for Ad Creatives
- 3.6Tools I use to Create Ad Creatives and Find HQ Pattern Interrupt Images
- 3.7Creating Ad Creatives in Photoshop
- 3.8Creating Seamless Carousel Ads
- 3.9Instant Experience Ads
- 3.10Audiences
- Module 4 Remarketing9
- 4.0Remarketing Concept 1: Scarcity and Urgency
- 4.1Remarketing Concept 2: Logic
- 4.2Remarketing Concept 3: Authority
- 4.3Remarketing Concept 3: Authority
- 4.4Remarketing Concept 3: Authority
- 4.5Remarketing Concept 3: Authority
- 4.6Remarketing Concept 6: Application of the Product
- 4.7Leveraging Influencers
- 4.8Remarketing Concept 7: Exclusive Remarketing Discount
- Module 5 Lookalike Audiences6
- Module 6 Introduction to Messenger Marketing8
- Module 7 How to Charge Clients5
- Module 8deschopfo testing decsription2
Psychology Behind Ads
Facebook Ads Policies
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